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AI in Marketing: How Machine Learning is Changing the Game for Businesses Artificial Intelligence (AI) has become a buzzword in the business world, and for a good reason. With the rise of big data, businesses have more information than ever, and AI can unlock insights and opportunities that were previously impossible to uncover. One area where AI has a significant impact is marketing. In this blog post, we’ll explore how machine learning is changing the game for businesses in the marketing world. Personalization at Scale One of the most significant advantages of AI in marketing is the ability to personalize marketing messages at scale. With machine learning algorithms, businesses can analyze vast amounts of data on consumer behavior, preferences, and demographics and use that information to create targeted marketing campaigns. For example, an e-commerce company can use Artificial Intelligence (AI)to recommend products to individual customers based on their browsing and purchase hi