Adobe Analytics vs GA4: Technical Differences Every Analyst Should Know
In the evolving world of digital analytics, two major platforms dominate professional discussions: Adobe Analytics and Google Analytics 4 (GA4 ) . While both tools measure user behavior and business performance, their technical foundations, flexibility, and enterprise capabilities differ significantly. If you’re an analyst, marketer, or certification aspirant, understanding the technical differences between Adobe Analytics and GA4 is critical—especially if you’re targeting enterprise roles. Let’s break it down. Data Model: Hit-Based vs Event-Based Architecture Adobe Analytics – Hit-Based Adobe Analytics traditionally uses a hit-based data model , where each interaction (page view, click, download, etc.) is treated as a “server call.” Key characteristics: Custom traffic variables (eVars, props) Custom events configuration Flexible attribution setup Highly configurable data schema This allows enterprises to design deeply customized tracking framew...